B2B Software Marketing

Biography: Denis D. Du Bois


Denis Du Bois is a marketing communications professional who conveys technology to business audiences in a clear, authentic style. His passion for innovation shows in everything he does.

Mr. Du Bois is president of P5 Group Inc., a marketing firm he co-founded in 1998. Together with his partners, he has built P5 Group into a respected B2B marketing resource focusing exclusively on the needs of technology clients.

In his marketing career, Mr. Du Bois managed marketing for high-tech startups, turnarounds and public companies, where he created strategies to accelerate software revenue and market share. His work led to four successful acquisitions.

As a strong proponent of sustainable business, he has been a speaker or organizer for events on energy efficiency, renewable energy, the smart grid and green buildings. He is @Cleantech on Twitter and has published hundreds of articles and 50+ podcasts on energy topics. FORTUNE has interviewed him, and CNET has called him "an expert on marketing for sustainable energy."

In 2004 Mr. Du Bois founded Energy Priorities Magazine, an online business publication. He started podcasting in 2005 and later hosted radio specials about sustainable energy, heard on NPR stations. He started in journalism in 1984 and served as Managing Editor of a monthly technical journal.

Mr. Du Bois has long been active in the Pacific Northwest tech community. He is Chair Emeritus of the MIT Enterprise Forum Northwest. He is also the founder of a nonprofit network of more than 2,000 consulting professionals, and head of a 3,000-member LinkedIn Group for energy experts.

He simultaneously earned a Bachelor of Science degree and a Certificate of International Management from Arizona State University with a semester at the University of Paris. His continuing education includes advanced programs on energy, sales, marketing, management and technology.

Mr. Du Bois lives in the Seattle area. He and his family enjoy active weekends at their off-grid solar getaway in the Cascade Mountains.